“Coach, I’m not going to eat in this hotel,” Jones told Auerbach. The Celtics coach managed to secure permission for the players to eat in the cafe, but that was not enough to appease their anger. The way Jones remembers it, Auerbach called the hotel manager to demand an apology.
They knocked on the door of Auerbach’s hotel room and explained what happened downstairs at the cafe. Russell and his Black teammates followed through on that promise in 1961 when denied service in Lexington. If this ever happens again, we’re not playing.’ ” That’s when Russell turned to Red and told him, ‘This is never going to happen again. “He thought the league had taken care of it. The hotel manager told Celtics coach Red Auerbach that he would not provide rooms to the team’s Black players, leaving them scrambling to find other accommodations. It was even worse when the Celtics showed up to their Charlotte hotel the night before a game in the late 1950s.
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